A Marketing Decision After Wrapping Up iPhone App Development - Part: 2

In part 1 we have seen that after the laborious process of iPhone application development an iPhone developer has to take some important marketing decisions to convert her efforts in to the gold and we also have seen that most of the iPhone app developers are thinking straight forward ways to place their apps simply in App store and give some good description along with that is enough marketing effort to get success. But as mentioned previously that now iPhone app buyers are getting confusion due to plenty of options in front of them and wish to see or experience your product before spending any dough.

In such scenario we have to take some different approaches and should arrange something that our prospective customers can see our apps and experience its unique features and functionality at least at some primitive level so they can decide that whether your iPhone app is useful for them or not as well as can place reviews to show your mistakes or any errors committed during your iPhone development. This creation of stripped down version is called the demo version of the final product and that can give your prospective buyers to some clues about your product.

In most of the demo versions iPhone developers give a link to draw the buyers toward the App store where their full version is available thus they first can win the heart and trust of the prospective buyers and then initiate the successful purchasing. This demo thing is possible in Apple App store because App store allows you to place more than one version of your iPhone application so you can place both versions simultaneously and can sell your apps at desirable rates.

At the other side of the coin you as an iPhone developer need not to do extra exercises to create a demo version of you app during your iPhone programming as you have to only mute or remove the advance features and functionality of your full-fledged version and place a link that directing your demo users to the full version. However, in some cases demo users don't purchasing your full version and run their work just with demo version but the number of such people are very few and that won't affect your revenue stream much.