Monday, 8 April 2013

A Marketing Decision After Wrapping Up iPhone App Development - Part: 1


Implementing a good iPhone application development idea is not smooth sailing in itself, after all a daunting task, but once you wrap up this process now you have time to think about the marketing aspects of the well crafted product. Someone will say there is no other alternatives than App store so just place them and the quality of your apps will sell them automatically.

That is true at some extent that if your iPhone app has not desirable quality and you didn't applied good iPhone app programming practices according to the guidelines of the Apple your chances of approval and subsequently observing good downloading will be dimmed. Therefore, good quality is must and first desired feature. But if your prospective customer is doesn't know that what quality is offered in your iPhone app then how she buy that.

Well, App store has devised an arrangement for that and you can give detailed description of your iPhone application, its features, functionality and the opinions of its users along with rating, who have already used that. In most cases these things are working well and you can get surge of downloading in the next two or three days and might have retained a level of downloading for longer if you are getting good reviews and rating from more and more customers.

These give you good rewards of you sincere efforts of iPhone app development and your paid version is selling just like a hot cake in the App store. This was almost true before sometime when App store was new thing and competition was almost nil, but at present days there are plenty of iPhone apps development companies are out in the market to give superb quality apps to beat another competitors and their lucrative descriptions as well as rating and review manipulation practices confuse many buyers and they prefer to see or at least experience some of the features of your iPhone app.

Conclusion:

When we finish an iPhone application development project we think that our job is over and our unique and quality product will sell automatically in the App store but that is our big mistake and we need to chart out some post development marketing strategies so in this series of posts I have drawn some sketches of them.


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